
Umag will once again host its most popular festive event – Ho! Ho! Ho! Run, celebrating its 10th anniversary edition this year. The cheerful race will take place on Freedom Square and along the Umag seaside promenade on 26 December 2025.
HOHOHO RUN SQUARE 2025 – The Merriest Holiday Event in Istria
Participants can look forward to a true holiday atmosphere: from collecting their race packs and warming up together to the official start at noon, when the streets of Umag will fill with runners wearing Santa hats. The race includes two main categories – 5 km and 10 km – as well as a children’s run.
Results are secondary – the main goals are fun, friendship, and charity. All entry fees will be donated to the local animal shelter, and pets are welcome to join in or cheer from the sidelines.
After the race, runners will be treated to a well-deserved meal, refreshments, a DJ set, and plenty of festive spirit among the Christmas stalls.
Join the merriest holiday run of the year and experience Umag in its most joyful spirit – with lights, music, and contagious ho-ho-ho energy!

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